I’m Ananda Mello Costa — engineer, systems thinker, and recovering quality manager.
My career doesn’t follow a straight line because straight lines never take you anywhere interesting. From dreaming about being an architect to falling in love with chemistry, I started as a chemical engineer in Spain, spent years designing and building business and manufacturing systems at Ceres Power. I took a detour to travel and make a lifestyle change and ended up managing a boutique resort in the Philippines (and ended up implementing a property management system there too, because apparently that’s just what I do). I’m now finishing an MSc in Digital and Technology Solutions at Cranfield University and my attention has turned towards a question that has quietly run through all of it: why is it so hard for organisations to make their data mean something?
That question has a name: semantic interoperability. It’s the gap between systems that talk to each other and systems that actually understand each other. I’ve spent over two decades living in that gap — in fuel cell manufacturing, in quality management, in enterprise systems — and I’ve come to believe it’s one of the most underdiagnosed causes of failed digital transformation.
This site is where I think out loud about that, about knowledge management, AI as a levelling force for under-resourced organisations, and the philosophy of why systems shape the way we think.
I’m Brazilian, Spanish, and British. I speak three languages and have lived and worked across 3 continents. I’m a qualified master scuba dive instructor and have completed thousands of hours of yoga training. None of that is irrelevant as life unravels itself following its own thread.
If you want to get in touch, LinkedIn is the best place.